Packaging is protection; it’s vital because goods often can’t be transported without it; it facilitates handling and enables you to dispense and divide up the contents. Packaging comes with different status levels (primary packaging and secondary packaging) and often it also comes bearing a message. Which has to be printed.

Flexographic printing is typically used for printing on packaging. It’s the method of choice for printing onto plastics (films), paper, card and cardboard. In addition, flexographic printing is commonly used to print information or logos on adhesive films and insulating paper.

Tomorrow’s packaging is an even stronger brand ambassador

Printing information on packaging (all kinds – not just plastic film) is a classic move, if not to say old hat. But the future of packaging looks VERY different – to see this, we need look no further than the advertising for the Interpack trade fair in May 2023 in Düsseldorf.

For example, there’s news about how NFC chips and RFID tags added to the packaging of medication can communicate directly with the patient’s smartphone. In practice, this gives the patient an audio version of the instructions for use, with real-time information about when to take the medicine and how much to take.

The importance of packaging as a brand ambassador (and consequently also the importance of the DEBAPRINT flexographic printing method) is something that true fruits Smoothies have nailed to a tee. The stories on their smoothie bottles speak volumes. The narratives are polarising, provocative and can even unleash internet pile-ons – or fits of laughter. Read some of the quotes on the true fruits Smoothies Facebook page!

Here’s an example to whet your appetite and prove the positives of being able to print on bottles…

“People often ask us whether Chuck Norris drinks smoothies. Of course not. He only needs to glance at fruit and it immediately squeezes itself. But have you ever asked yourself who he works for? Damn right! c.norris@true-fruits.com”

Left: A True Fruits smoothie bottle filled with a red liquid rests on a wooden table. Its front label features a list of ingredients in white text, including blackberry, blueberry, blackcurrant, raspberry, orange, banana, and apple. The iconic "true fruits" logo is printed vertically along the bottle. Right: The back of the bottle displays a witty message in white text about Chuck Norris. It claims that Chuck Norris doesn’t drink smoothies because fruits juice themselves when he looks at them. It then asks if the reader has ever wondered who Chuck works for, followed by the answer: “Damn right! c.norris@true-fruits.com”. Below the text, it proudly states: “100 % fruit! That’s why: 0 % preservatives.”

Source: true fruits

DEBAPRINT: a tried and trusted solution

As a specialist for packaging, DEBATIN also offers tailored solutions for printing on packaging materials. For decades, the Bruchsal site has not only been printing films for DEBATIN products, but also printing to order for commercial customers.

Thanks to DEBAPRINT, DEBATIN is also a reliable partner for companies that work in the paper and plastics industry, as well as for printers and print finishers. We can assist with print orders, and are also able to print on paper rolls and machine films. In addition, we can provide support for the next processing steps, e.g., cutting. You can view the entire service portfolio for DEBAPRINT here:

A stack of printed brochures, produced using flexographic printing by DEBATIN DEBAPRINT, showcasing various designs. In the foreground, a bowl of muesli topped with two bright red cherries. The green background features gleaming peaches and grapes. Surrounding the central motif are additional images, including a partial face, a medical device, and a pink text block with white lettering.
Close-up of a colourful folder printed using the DEBAPRINT flexographic process by DEBATIN, titled My Maternity Record. The design features a pattern of circles in pink, blue, and grey, along with a round logo depicting a pink stork. The folder protects the maternity record, with personal details partially visible, and displays the "tetesept Femi Mama" logo at the bottom.
Close-up of a printed product created using the DEBAPRINT flexographic printing process by DEBATIN. The image shows a yellow poster featuring a slogan meaning “For everyone who takes their luck into their own hands”, the red Lotto Baden-Württemberg logo and the URL "lotto-bw.de." Crisp colours and sharp text highlight the superior print quality.
Close-up of a DEBATIN print product created using the DEBAPRINT flexographic printing process. Shown as viewed through a magnifying glass, four purple coloured dots on a transparent surface are clearly visible. The magnification emphasises the high precision of the CMYK grid and the excellent print quality.
Close-up of a DEBATIN print product created using the DEBAPRINT flexographic printing process. A section of a brochure shows text, a colour scale for print quality checks, and an image of cherries on muesli. The precise colours and fine printing reflect the exceptional quality of DEBAPRINT.
Close-up of a DEBATIN print product manufactured using the DEBAPRINT flexographic printing process. Two Eurojackpot advertisements are visible: one featuring text with the jackpot details and the other a coloured image of a couple in a tropical paradise alongside a slogan meaning “Don’t change yourself, change your life”.
Close-up of a DEBATIN print product created using the DEBAPRINT flexographic printing process. The design features block text letters in yellow on a black background, made up of horizontal, staggered lines.
Detailed close-up of a DEBATIN product, created using the DEBAPRINT flexographic printing process. The background features a circular grid of CMYK colour dots, with a heart-shaped cutout in the centre. The vibrant colours and precise dot arrangement highlight the exceptional print quality of DEBAPRINT.
Close-up of a DEBATIN print product created using the DEBAPRINT flexographic printing process. The design features an abstract pattern with floral elements in red, yellow, and green on a light background. The vibrant colours and varying dot density create an intriguing textured effect.

Admire the high colour density of our printed products and our special coatings!

From the first design through to the finished printing plate, we work together with experts to take care of the entire pre-print process. Professionally and reliably. Contact us!